A message from Dustan McCoyHatteras

A message from Dustan McCoy

The Power Behind the Performance -Brunswick

Dustan E. McCoy 
Chairman and Chief Executive Officer

To the boating community:

Whether you are a current boat owner, thinking of returning to, orbeginning boat ownership, you should know two things. First, there hasnever been a better time to upgrade or buy a boat; and second, thecompany you buy from has never been more of an important choice.

There is no sugarcoating it - the economic downturn has hit the marinemarket particularly hard, delivering the softest sales in 40 years. Themarket has pushed many of Brunswick Corporation's competitors to theedge; some have recently faced or entered bankruptcy. In contrast,Brunswick - the company behind Mercury Marine, Mercury MerCruiser and 16leading boat brands in North America - has taken decisive action tomaintain its financial viability and leadership in the industry. 

The leadership position that Brunswick has maintained for decades isstill true today thanks to judicious cost reduction, sober marketanalysis and improved efficiency throughout our operations. You can feelconfident about your Brunswick-backed boat or engine purchase, thanksto the resources, support and stability we provide to each of our marinecompanies. 
In short, our boat and marine engine brands have weathered the stormsuccessfully, and now Brunswick is uniquely able to offer the assurancesthat any savvy boat owner or buyer should be seeking in the currentmarket: (1) financial security; (2) leading brands; (3) dependablewarranties and service; (4) a vast and robust dealer network; and, (5)longevity and commitment to boating.

As Brunswick's Chairman and Chief Executive Officer, I know how muchtechnical and creative capital is represented in our fleet. Decades ofinnovation, change and enterprise have led to the leading line-up ofboating products in the world. These strengths are all the moremeaningful in today's economic climate.

As you browse your local dealership or boat show this season, I inviteyou to consider the difference that buying a Brunswick boat brand canmake. Brunswick's 165 years of leadership and its long legacy of qualityproducts and service offer assurance that we will be there when youneed us. When the time comes to turn to your boat company for support,it could make all the difference in the world.   

Thank you,

Dustan E. McCoy
Brunswick Corporation, 1 N. Field Court, Lake Forest, IL 60045 Telephone847.735.4298  Facsimile 847.735.4425